Look in your local area for the chamber of commerce or small business association. You will benefit by having your business in their listings and by networking with other local business people – even if your business is online. People still trust business owners they have met in real life more than those online.
Marketing Tips 19 | Google Maps
Google is a Goldmine – Do not forget to do this very important thing. Get listed on Google Maps. Even if your business is “in the cloud” being on Google Maps will increase your ranking and status almost immediately and it’s free!
Along with this make sure your Google profile is filled out and has relevant pictures and links for your business.
Marketing Tips 18 | Purchase Advertising
Purchase Advertising – Don’t overlook buying ads in Newspapers and Magazines. You can get some good deals if you do the research. Remember that your market needs to see “you” about 7 times before they decide to purchase, so make it regular or don’t bother.
Marketing Tips 17 | Make A Video
Hey if it’s good it could [possibly] go viral. It can be serious or funny. It’s up to you, but get your information out there somehow. Look at other YouTube videos to see what others have done.
Video On Twitter With TwitVids
TwitVid is an innovative web application that allows you to upload videos from your computer or iPhone right onto Twitter or Facebook. It’ll compress the video for you, as well as create a URL for you. In other words, it’s an easy to use all-in-one process.
Remember that people on Twitter are there for short and snappy conversation. Don’t upload a long video! A short “Hey check this out” can do wonders; or a teaser for a longer video.
How to use TwitVid.
Step 1: Click the Upload Button
Click the big blue button on the right hand side of the TwitVid website. (http://www.twitvid.com)
Marketing Tips 16 | Directory Listings
Get listed on Directories — Get listed on every free directory online. Google, Yahoo, Bing, DMOZ, and any directory that lists your profession. Some are free and some have a lifetime charge as low as five dollars. Do it, it’s worth it.
Embed Video With The Free Embedded HTML Generator
If you want to host your own videos rather than using a video host like YouTube, then you’re going to need to embed the content on your site. This is usually something that business people do with videos urging customers to join a list or buy a product or videos that are part of an ecourse or other private content that is for sale. Otherwise, you probably want to use YouTube Video Marketing to spread the word about your site.
Embedding content can become a hair-pullingly frustrating experienceif you have to write the code yourself. Fortunately, there are programs and scripts out there that can do the bulk of the hard work for you. The Free Embedded Media HTML Generator (FEMH Generator) is one of them.
Here’s how to use the Free Embedded Media HTML Generator.
Note: Before you can embed a video file, you first need to have the file already uploaded to your server.
Marketing Tips 15 | Social Media
Use other social media. Right now Twitter and Facebook are popular, be there! Your business should have a proper business Facebook Page and your business should have a proper Twitter account and you should use them. Don’t just send messages, make sure to re-tweet and share really great messages from your friends and followers. [I'm still working on this one.]
Marketing Tips 14 | Offline Writing
You’re already blogging, why not write actual articles and them as a monthly or weekly column for your local paper, either the main paper or alternative publications you have in your area. Most of the time they are desperate for content and if you can offer good information in your niche they are likely to take you up on it after seeing a sample. Your byline will be gold. (pssst, don’t stop at local publications, try magazines in your niche too and yes solicit both online and offline publications)
Social media marketing — How to get started
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The constant buzz about social media marketing has you curious and you want to know how to get started in social media marketing. Well, more than likely you’re already doing it even if you don’t realize it. Let’s talk about what social media is, and then we’ll talk about how you can get started in using social media to market your business.
Here are four different types of social media:
- Blogs – A blog is a type of social media because it has the ability to provide two way conversations in the form of blog comments and cross blog discussions.
- Networks — Facebook, Twitter, LinkedIn and other networks such as these are a type of social media. Each type of social media serves a different function and has a different attitude. Facebook is more about connecting with friends, Twitter is about connecting fast and getting to the point, and LinkedIn is about connecting in a business like way with others. All of these networks have in common the idea of connecting people with other people.
- Forums — Forums and message boards are a type of social media because of the ability to have conversations and connect.
- Communities — Communities can be all of the above and then some but focused on specific a specific niche.
